'WWF' is started in 1961.

Its the original meaning is world widelife fund.

However, in 1986, WWF  changed its name to "World Wide Fund For Nature".

there jod is conserving the world's biological diversity.

And ensuring that the use of renewable natural resources is sustainable.

Also they promoting the reduction of pollution and wasteful consumption.

 The biritish biologist sir julian huxly made people know the seriousness of pollution

Also the ornithologist Max Nicholson  gathered people to organize the WWF.